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10 articles in Digital Marketing

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Cover image for Top 10 KPIs Every Digital Marketer Should Track (With Tools)

June 05, 2025

#digital-marketing #kpis #analytics #metrics

Top 10 KPIs Every Digital Marketer Should Track (With Tools)

A comprehensive guide covering essential digital marketing KPIs, including detailed real-world examples, practical tools for tracking, and actionable strategies.

Gary Pettigrew

Cover image for How the Digital Marketing Funnel Works (With TOFU, MOFU, BOFU Examples)

June 05, 2025

#marketing-funnel #tofu #mofu #bofu #content-strategy #paid-ads #organic-marketing

How the Digital Marketing Funnel Works (With TOFU, MOFU, BOFU Examples)

Understand the full journey of a buyer through the digital marketing funnel—from awareness to conversion—and learn how to align your content and strategy at each stage using both paid and organic strategies.

Gary Pettigrew

Cover image for What Is Digital Marketing? A Beginner’s Guide to the Modern Funnel

June 05, 2025

#digital-marketing #marketing-funnel #beginner-guide #sms-marketing #social-media

What Is Digital Marketing? A Beginner’s Guide to the Modern Funnel

Discover what digital marketing really is, how it works, and how to align your strategy with the modern TOFU-MOFU-BOFU funnel to drive real results.

Gary Pettigrew

Cover image for How to Organize UTM Campaigns for a Team

May 28, 2025

#utm-codes #team-marketing #analytics #tracking-strategy #marketing-ops

How to Organize UTM Campaigns for a Team

Learn how to build a clear, scalable system for managing UTM parameters across your marketing team — with naming conventions, templates, and tools that reduce confusion and improve reporting accuracy.

Gary Pettigrew

Cover image for Creating Effective Landing Pages for Digital Advertising Campaigns by Platform: The Basics

May 27, 2025

#landing-pages #digital-marketing #ad-platforms #conversion-rate #ad-campaigns

Creating Effective Landing Pages for Digital Advertising Campaigns by Platform: The Basics

Learn the essentials of crafting high-converting landing pages tailored to different ad platforms like Facebook, Google, and Instagram. Optimize for performance from the first click.

Gary Pettigrew