Our Blog - Latest insights and trends

Insights, strategies, and expertise from our team to help grow your business in the digital landscape.

Cover image for How to Organize UTM Campaigns for a Team

May 28, 2025

#utm-codes #team-marketing #analytics #tracking-strategy #marketing-ops

How to Organize UTM Campaigns for a Team

Learn how to build a clear, scalable system for managing UTM parameters across your marketing team — with naming conventions, templates, and tools that reduce confusion and improve reporting accuracy.

Gary Pettigrew

Cover image for Creating Effective Landing Pages for Digital Advertising Campaigns by Platform: The Basics

May 27, 2025

#landing-pages #digital-marketing #ad-platforms #conversion-rate #ad-campaigns

Creating Effective Landing Pages for Digital Advertising Campaigns by Platform: The Basics

Learn the essentials of crafting high-converting landing pages tailored to different ad platforms like Facebook, Google, and Instagram. Optimize for performance from the first click.

Gary Pettigrew

Cover image for Why Your Website Isn't Showing Up on Google (And How to Fix It)

May 20, 2025

#seo #google #visibility #search-results

Why Your Website Isn't Showing Up on Google (And How to Fix It)

Discover the 7 most common reasons why your website isn't appearing in Google search results and get actionable solutions to improve your visibility.

Gary Pettigrew

Cover image for Why Your Website Conversion Rate Is Low (7 Proven Fixes)

May 19, 2025

#conversion-rate #cro #website-optimization #sales

Why Your Website Conversion Rate Is Low (7 Proven Fixes)

Learn why visitors aren't converting into customers and discover 7 proven strategies to increase your website conversion rates immediately.

Gary Pettigrew

Cover image for Why Your Social Media Isn't Generating Leads (And How to Fix It)

May 18, 2025

#social-media #lead-generation #marketing-strategy #conversions

Why Your Social Media Isn't Generating Leads (And How to Fix It)

Stop wasting time on social media that doesn't convert. Learn the 6 key strategies to turn your social media followers into paying customers.

Gary Pettigrew

Cover image for Why Your Google Ads Arent Working (8 Common Mistakes to Fix)

May 17, 2025

#google-ads #ppc #paid-advertising #roi

Why Your Google Ads Arent Working (8 Common Mistakes to Fix)

Wasting money on Google Ads that don't convert? Discover the 8 most common Google Ads mistakes and how to fix them to improve your ROI.

Gary Pettigrew

Cover image for Why Your Email Open Rates Are Low (And 9 Ways to Fix Them)

May 16, 2025

#email-marketing #open-rates #deliverability #engagement

Why Your Email Open Rates Are Low (And 9 Ways to Fix Them)

Struggling with low email open rates? Learn the 9 proven strategies to improve your email deliverability and get more people opening your emails.

Gary Pettigrew

Cover image for Getting Website Traffic But No Sales? Here's Why (And How to Fix It)

May 15, 2025

#conversion-optimization #website-traffic #sales-funnel #customer-journey

Getting Website Traffic But No Sales? Here's Why (And How to Fix It)

Learn why your website traffic isn't converting into customers and discover 8 proven strategies to turn more visitors into paying customers.

Gary Pettigrew

Cover image for Why Your Local Business Isn't Found Online (Local SEO Fix Guide)

May 14, 2025

#local-seo #local-business #google-my-business #local-search

Why Your Local Business Isn't Found Online (Local SEO Fix Guide)

Local customers can't find your business online? Learn the 7 essential local SEO strategies to dominate local search results and attract nearby customers.

Gary Pettigrew