Our work - #utm-codes

2 articles tagged with #utm-codes

Cover image for How to Organize UTM Campaigns for a Team

May 28, 2025

#utm-codes #team-marketing #analytics #tracking-strategy #marketing-ops

How to Organize UTM Campaigns for a Team

Learn how to build a clear, scalable system for managing UTM parameters across your marketing team — with naming conventions, templates, and tools that reduce confusion and improve reporting accuracy.

Gary Pettigrew

Cover image for UTM Codes: What Are They and How to Use Them to Track Your Digital Marketing Campaigns

May 08, 2025

#utm-codes #google-analytics #campaign-tracking #digital-marketing #marketing-attribution

UTM Codes: What Are They and How to Use Them to Track Your Digital Marketing Campaigns

Learn what UTM codes are and how to use them to track the effectiveness of your digital marketing campaigns across all channels and platforms.

Gary Pettigrew