Koils by Nature is a manufacturer and retailer of natural hair products. The company’s products are certified vegan, cruelty-free, infused with organic essential oils, and handmade with the finest of ingredients on the natural earth. The business and founder has been featured in many popular platforms such as The Examiner, NaturallyCurly.com, BlackEnterprise.com, CentricTV, the Huffington Post, and MadameNoire.com.
The previous website was functional but it needed an extra pop, and a more professional look without impacting conversions.
UI/UX, Ecommerce Sales Strategy, Shopify, SEO
Koils by Nature has been a long-term client and we’ve collaborated for a long time so it was very clear on what was needed for website improvements.
The design chosen is one of our preferred designs. It’s clean, functional and allows for navigating right from the home page , which is the most popular page on the website. This home page navigation feature prevents visitors from having to hunt for the product they need. Essentially, the home page is catered to return customers and impulse buyers. This design also includes a dynamic checkout button on the product pages.
The website is converting very well but Shopify recently released Shopify 2.0. Shopify has not advertised the deprecation of previous themes but its always best practice to keep a website up to date.
