Top 10 KPIs Every Digital Marketer Should Track (With Tools)
A comprehensive guide covering essential digital marketing KPIs, including detailed real-world examples, practical tools for tracking, and actionable strategies.
Gary Pettigrew
Our Blog - Latest insights and trends
Insights, strategies, and expertise from our team to help grow your business in the digital landscape.
How the Digital Marketing Funnel Works (With TOFU, MOFU, BOFU Examples)
Understand the full journey of a buyer through the digital marketing funnel—from awareness to conversion—and learn how to align your content and strategy at each stage using both paid and organic strategies.
Gary Pettigrew
What Is Digital Marketing? A Beginner’s Guide to the Modern Funnel
Discover what digital marketing really is, how it works, and how to align your strategy with the modern TOFU-MOFU-BOFU funnel to drive real results.
Gary Pettigrew
How to Organize UTM Campaigns for a Team
Learn how to build a clear, scalable system for managing UTM parameters across your marketing team — with naming conventions, templates, and tools that reduce confusion and improve reporting accuracy.
Gary Pettigrew
Creating Effective Landing Pages for Digital Advertising Campaigns by Platform: The Basics
Learn the essentials of crafting high-converting landing pages tailored to different ad platforms like Facebook, Google, and Instagram. Optimize for performance from the first click.
Gary Pettigrew
Why Your Website Conversion Rate Is Low (7 Proven Fixes)
Learn why visitors aren't converting into customers and discover 7 proven strategies to increase your website conversion rates immediately.
Gary Pettigrew
Why Your Google Ads Arent Working (8 Common Mistakes to Fix)
Wasting money on Google Ads that don't convert? Discover the 8 most common Google Ads mistakes and how to fix them to improve your ROI.
Gary Pettigrew
Why Your Email Open Rates Are Low (And 9 Ways to Fix Them)
Struggling with low email open rates? Learn the 9 proven strategies to improve your email deliverability and get more people opening your emails.
Gary Pettigrew
Getting Website Traffic But No Sales? Here's Why (And How to Fix It)
Learn why your website traffic isn't converting into customers and discover 8 proven strategies to turn more visitors into paying customers.
Gary Pettigrew
UTM Codes: What Are They and How to Use Them to Track Your Digital Marketing Campaigns
Learn what UTM codes are and how to use them to track the effectiveness of your digital marketing campaigns across all channels and platforms.
Gary Pettigrew
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